My career began near Lake Como as a creative designer and consultant for sectors ranging from tech to beauty. This early exposure taught me that while tools change, the need for strategic, human-centred systems remains constant.
In 2010, I joined a Fortune 500 company in Barcelona, where I met my British wife, Sam, before spending seven formative years in the Netherlands. At albelli, I built an ecosystem where User Experience (UX) and User Interface (UI) converged with marketing and commercial intelligence. By bridging design and data, I helped scale revenue from €1 million to €35.6 million following the group’s merger with Photobox UK, now Storio Group.
Now based in Tunbridge Wells, UK, my passion lies in being the "Human-in-the-Loop", connecting Artificial Intelligence (AI) and data with human imagination to drive measurable results. Leading multicultural teams across four countries has taught me to navigate ambiguity with empathy, proving that diverse perspectives, powered by intelligent systems, are the ultimate engine for scalable creative impact.
Como - Italy
Barcelona - Spain
Haarlem - Netherlands
